If I worked for the Discovery Channel or Animal Planet or one of those cable channels that does lots of programming about the animal kingdom, I would create a show where we follow around cicadas all day. And I would call the show, "Focus on the Locusts."
Of course, the show wouldn't last more than two weeks, because if you focus on locusts too long you realize that they are just gross.
I know they have "Shark Week" every year during the sweeps weeks..I guess you could really make a splash with "Cicada Week" every 17 years!
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