Cereously?

Anyone else find cereal commercials targeted at adults just strange?

I don't care if it's got fiber. Give me a cartoon character who loves eating it, and I will buy your cereal. It doesn't matter if he's a leprechaun, a vampire, a pirate, a criminal, or an annoying woodland creature. I want my cereal to be awesome, not healthy.

And it doesn't have to taste like apples.